Customer-centric prioritization metrix

The Customer-Centric Feature Prioritization Matrix is a strategic tool designed to help you prioritize product features or service offerings based on their value to both your business and your customers. By plotting features on this matrix, you can ensure that your resources are focused on initiatives that offer the greatest impact and alignment with your goals. 

When to Use This

Use this template when you’re faced with multiple potential features, enhancements, or offerings, and you need to determine which should be prioritized in your development or project roadmap. It's especially useful in scenarios where resources are limited, and you need to make strategic decisions about what to focus on next.

How to Use This Template

1. Determine Business and Customer Value:

   • Business Value: Assess how each feature impacts key business metrics such as differentiation, customer acquisition, retention, and operational efficiency. Consider feasibility within budget constraints.

   • Customer Value: Evaluate how a feature impacts your customer base, targeting priority segments, delivering meaningful changes, and aligning with strategic customer experience drivers.

2. Map the Features:

   • Plot each feature or offering on the matrix according to its business and customer value. The matrix is divided into four quadrants:

     • High Business Value | High Customer Value (Priority 1)

     • Low Business Value | High Customer Value (Priority 2)

     • High Business Value | Low Customer Value (Priority 3)

     • Low Business Value | Low Customer Value (Priority 4)

3. Prioritize:

   • Focus on the features in the "High Business Value | High Customer Value" quadrant first. These should be your top priority as they offer the greatest overall impact.

   • Features in the other quadrants can be prioritized according to available resources, strategic importance, and business goals.