Know Your Customers

This template guides you in pinpointing your target audience, understanding their needs, and mapping out how, when, and why they engage with your product. Use it to sharpen your product and marketing strategies for better customer alignment.

How To Use This Template:

1. Identify the Audience (Who?): Define the primary users or customer segments by demographics, behaviors, and needs.

2. Understand Their Needs (What?): Outline what your customers want or need from your product or service to solve their problems.

3. Analyze Engagement (How?): Determine how customers currently address their needs and how they will interact with your product.

4. Locate the Users (Where?): Identify where your customers are when they use your product and where they find related information.

5. Determine Usage Timing (When?): Identify when customers are most likely to use your product and make purchasing decisions.

6. Assess Motivation (Why?): Understand why customers prefer your product over others and what might hold them back.